Advice
The Human Side of Agile: Skills That Make Digital Projects Work
You can have the slickest tools and the clearest backlog, but if the people leading the work don't speak the same language, metaphorically or literally, you're going to ship a lot of noise and very little value.
Agile has been sold and re sold as a cure all for a decade now. In my view, that's part truth and part marketing. The methodology is powerful, when humans are competent, curious and connected. It's fragile, when the people are not. After 15 plus years running and fixing digital projects across Sydney, Melbourne and a few remote towns I'd rather not name, I'm convinced the technical disciplines matter, but the soft skills win the race.
Let's be blunt: the software, the frameworks, the dashboards, these are enablers. People decide priorities, trade offs, and whether a sprint is useful or performative. If you want your agile project to actually deliver value and not just deliver more meetings, you need to cultivate a specific set of skills across the team. Below I walk through the essentials: why they matter, how they show up in real work, and what to do differently tomorrow.
The skillset that actually matters
Adaptability, not "change for change's sake"
Adaptability in agile isn't about being chaotic or abandoning plans every week. It's a disciplined readiness to re prioritise based on new evidence: customer feedback, metrics, or a regulatory curveball. Teams that can pivot quickly without losing momentum are priceless. It's why I'm comfortable saying, provocatively, that rigid, detailed roadmaps are often wasted effort if they aren't living documents. Leave the maps, keep the compass.
Tip: Teach people to make trade offs visibly. If a PO (product owner) reorders the backlog, have them explain the rationale in plain language. Not the corporate euphemisms. Simple: "We're switching to X because customer complaint volume went up 42% this week." That clarity reduces friction.
Collaborative communication, more than daily standups
Everyone nods about "communication" until they sit in endless standups where nothing is resolved. High functioning teams practise layered communication: quick standups for synchronisation, short ad hoc clarifying chats for blockers, and structured demos for alignment with stakeholders. Active listening is critical, no one can pretend to be agile while interrupting during retrospectives.
Opinion many'll disagree with: documentation still matters. Not thick tomes. But clear acceptance criteria, decision logs and short post mortems save far more time than they cost. It's a pragmatic balance, lightweight but durable.
Iterative problem solving, the science of small bets
Agile's iterative approach is not random tinkering. It's a science of small bets: build, test, learn, and pivot if needed. This reduces risk. The Standish Group's CHAOS work has long shown that large, monolithic projects fail far more often than those delivered iteratively, only about 29% of large IT projects were deemed successful in one well known analysis. That's a harsh number, but it underlines why small, valuable increments win.
Design experiments into each sprint. If you can't state in a sentence what hypothesis you're validating, you've probably got the wrong sprint goal.
Technical fluency, enough to have productive conversations
You don't need every PO or business stakeholder to code. But you do need technical fluency across the leadership and the team so trade offs are grounded in reality. Familiarity with common stacks, cloud concepts and deployment pipelines speeds decisions and reduces the "that'll take forever" surprises.
Practical stance: I often find that cross training, pairing developers and product owners for two days on a feature, yields more progress than a week of meetings. It builds empathy and short circuits assumptions.
DevOps and cloud literacy, the ops/developers marriage
DevOps is not a toolset; it's a culture. Continuous Integration, continuous delivery, automated testing, these are hygiene factors now. Teams that embrace them ship with confidence. If your deployment process is still a gated, manually executed ritual, you'll bleed velocity and will be vulnerable to late surprises.
Atlassian (an Aussie success story) has built tooling that makes workflow visible; praise where praise is due. Use the tools, but don't be fooled into thinking tooling replaces culture.
Data and measurement, decisions, not hunches
One gripe: too many agile teams measure the wrong things. Velocity is a team health indicator, not a Business metric. It's tempting to optimise for sprint velocity, and some do, but you end up gaming the metric rather than delivering value.
Measure outcomes: conversion lift, churn reduction, MTTR (mean time to recovery). Link incremental deliverables to a hypothesis and a measurable outcome. If that feels onerous, start with one metric per major epic. Keep it simple. Data literacy across the team turns heated debates into productive experiments.
Soft skills that make or break delivery
Emotional intelligence, the maintenance tool for teams
Teams with high EQ give feedback constructively and accept it. They don't confuse passion with aggression. EQ reduces the friction that kills velocity. Invest in coaching. Teach people to pause before they react, to give descriptive feedback, and to be curious rather than combative.
Flexibility and role interchangeability
Agile teams thrive when people can stretch beyond job titles. A BA who can prototype a wireframe, a dev who can lead a demo, a QA who writes user stories, these flexibilities create resilience. Encourage skill sharing sessions. It's not about making everyone do everything; it's about flattening single points of failure.
Decision making under uncertainty
Digital projects are messy. Waiting for perfect information will collapse schedules. Teach teams to make "good enough" decisions that can be reversed. Decision logs help; they make reversibility part of the process rather than an excuse for indecision.
Practicals, tools, techniques and rituals
Use the right tool, not the shiniest tool
Jira, Trello, Azure Boards, they all work. Pick one, configure it sensibly and enforce basic discipline. Too many teams create custom fields and workflows because they can, and end up with a system only a consultant can love. Keep boards clean. Archive old projects. Train people. Make it a Business asset, not a chaotic toy.
Scrum vs Kanban, stop the tribalism
Scrum gives cadence; Kanban gives flow. Both are useful. Most teams benefit from a hybrid approach, Scrum for product teams needing sync and predictability; Kanban for support and operations where flow matters. Be pragmatic. The ritual is not the religion.
Retrospectives, do them, and act on them
Retros that become gripe sessions with no follow up are a waste. Use a pattern: what went well, what didn't, and one small experiment for the next sprint. Assign an owner. Track experiments. If you repeat the same 'what didn't' three times in a row, something's broken, fix it.
Leadership and governance
Less command and control, more guardrails
Senior leaders often try to micro optimise delivery by increasing reporting and approvals. That suffocates agility. Provide clear guardrails, budget, data privacy constraints, strategic outcomes, and then let teams operate. It's frightening for some executives, but devolving decision rights is how you scale responsiveness.
Governance doesn't vanish; it shifts. Shift governance towards outcomes and compliance checks that are light and automated where possible. Policy as code? Yes, when appropriate.
Training and continuous development
You can't "do" agile once and stop learning. Short, targeted workshops on facilitation, technical practices (TDD, CI/CD), and stakeholder management keep teams sharp. We run regular skill blitz sessions and they pay for themselves quickly in reduced rework.
Two controversial but honest takes
1) Documentation is pragmatic, not ideological
There's a school of agile that treats documentation as waste. I disagree. Well targeted documentation, APIs, decision logs, onboarding guides, saves time. Especially in distributed teams across Perth, Brisbane and Canberra. If you're lucky enough to retain institutional knowledge in people's heads, you're not running a team; you're running a time bomb.
2) Large consultancies can add value if used selectively
Yes, some see consultancies as price gougers. But used judiciously, when you need specific change management muscle, or a migration blueprint, they accelerate learning and avoid costly missteps. Not all external help is snake oil. Choose partners who teach while they do.
Measuring success the agile way
Outcomes over outputs
If your KPIs read like "complete 30 tickets per sprint," you've lost the plot. Tie work to customer outcomes. Did this feature reduce support calls by X%? Did it increase NPS? Connect backlog items to measurable goals.
Use a handful of metrics
Velocity, lead time, cycle time, deployment frequency, and change failure rate, these are good. But don't track fifty things. Use a small dashboard visible to everyone and review it weekly. Let the data spark conversations, not arguments.
Final thoughts, culture eats process for breakfast
Agile will not rescue a dysfunctional culture. You can adopt Scrum rituals and still be painfully slow if feedback loops are broken or people are risk averse. Conversely, a team with strong communication, measured curiosity, and the courage to experiment will outperform a process perfect but disengaged group.
One more opinion: leadership needs to be honest about constraints. If you can't move money, you can't move the horizon, say it. Transparency builds trust faster than fictional optimism.
We work with Organisations across Australia, public service in Canberra, fintechs in Sydney, retail teams in Melbourne, and the same things show up. The pockets that win are those who invest in people as much as they invest in tools. Train facilitation skills. Teach product thinking. Reward learning, not just delivery.
Agile isn't a silver bullet. But when you stitch together adaptability, clear communication, disciplined iteration and just enough technical rigour, you create a machine that learns. And that, in a fast moving digital market, is everything.
Sources & Notes
The Standish Group. CHAOS Report 2015, widely cited for project success statistics indicating approximately 29% success rate for large IT projects.